terms of service.

These Terms of Service (“Terms”) are a binding agreement between you and us. By creating an account, clicking to accept, or using cuehq, you agree to these Terms. If you do not agree, do not use cuehq. If you are using cuehq for an organization, you confirm you have authority to bind that organization, and “you” means both you and that organization.

1. who we are.

cuehq (“cuehq”, “we”, “us”, “our”) is a product operated as a registered fictitious name (d/b/a) of Nxera LLC, a Florida limited liability company, with a mailing address at 1201 E Ponce de Leon Blvd, Coral Gables, FL 33134. You can reach us at legal@cuehq.social.

2. what cuehq does, and what it does not do.

cuehq scans public social media (today Reddit and X, with other platforms added over time), identifies conversations where your brand could plausibly take part, scores them for relevance and timing, and generates draft replies written in your brand’s voice. You review, edit, and decide whether to post. cuehq does not post anything for you, does not operate your social accounts, and never publishes on your behalf. Every reply is a draft until you, acting from your own account, choose to publish it. Anything you publish is your decision and your responsibility.

We may change, add, or remove features at any time. cuehq is provided on an evolving basis and some features may be labeled beta or early access.

3. eligibility.

You must be at least 18 years old and able to form a binding contract. cuehq is a tool for businesses and is not intended for personal, household, or consumer use.

4. your account.

You are responsible for the accuracy of the information you provide, for keeping your login credentials (including any Google sign-in) secure, and for all activity under your account. Tell us promptly at support@cuehq.social if you suspect unauthorized use.

5. plans, billing, and the free tier.

cuehq offers a permanent free tier (one cue per day, no card required) and paid plans. The self-serve plan starts at a base monthly price with optional add-ons (higher scan frequency and competitor monitoring) billed as separate recurring charges. The agency plan is a flat monthly price covering multiple brands. Current prices and what each plan includes are shown at checkout and on our pricing page, and that displayed information governs.

Paid plans are billed in advance on a recurring monthly cycle through our payment processor (Stripe) and renew automatically until cancelled. You authorize us and our processor to charge your payment method for each cycle and for any add-ons you select. Prices are exclusive of taxes; you are responsible for applicable taxes. We may change prices on a going-forward basis with notice before your next renewal.

Referral credits (additional daily cues earned when someone you invite completes onboarding) have no cash value, apply only to the monthly cycle in which they are earned, do not roll over, and may be changed or withdrawn at any time.

6. cancellation and refunds.

You can cancel anytime; cancellation stops the next renewal and your paid access continues until the end of the current paid period. Refunds are governed by our refund policy.

7. acceptable use.

Your use of cuehq is subject to our acceptable use policy, which is part of these Terms. In short: no spam, no deceptive or undisclosed endorsements, no harassment, no illegal use, and no misuse of the product or the data it surfaces.

8. your content and brand data.

You retain ownership of the material you give us or that we collect for you, including your website content, uploaded files, social handles, competitor lists, and the brand knowledge base built from them (“Your Content”), and of the final replies you publish. You grant us a worldwide, non-exclusive, royalty-free license to host, copy, process, transmit, and display Your Content, and to send it to the third-party providers described in our privacy policy, solely to operate and improve cuehq. You represent that you have the rights needed to give us this license and that Your Content does not infringe anyone’s rights or break the law.

We may create and use de-identified, aggregated data derived from use of cuehq (data that does not identify you or any individual) for any purpose, including improving the product.

9. drafts, scores, and AI output.

cuehq uses automated systems and third-party AI models to generate drafts and scores. This output can be wrong, incomplete, out of date, off-brand, or unsuitable, and may resemble other content. You are solely responsible for reviewing every draft before you use it and for everything you publish. You are responsible for complying with the rules of each platform you post on, with advertising and endorsement laws (including FTC disclosure rules for brand and sponsored activity), and with all other applicable law. We do not guarantee any result, including reach, engagement, sales, or that a conversation will or will not trend. We do not guarantee that drafts are accurate, original, or non-infringing.

10. our intellectual property.

cuehq, including the software, models configuration, scoring methods, design, and brand, is owned by us and our licensors and is protected by law. We grant you a limited, non-exclusive, non-transferable, revocable right to use cuehq during your subscription for your internal business purposes. You may not copy, modify, resell, sublicense, reverse engineer, or create derivative works of cuehq except as the law allows despite this restriction.

11. third-party platforms and data sources.

cuehq is not affiliated with, endorsed by, or sponsored by Reddit, X, or any other platform or data provider. Your use of those platforms is governed by their own terms, and you are responsible for following them. We rely on third-party data sources and providers; their availability, accuracy, and completeness are outside our control, and a source changing or restricting access may interrupt or limit cuehq.

12. service availability and changes.

cuehq is provided on an “as is” and “as available” basis. We do not promise uninterrupted or error-free operation, and we may suspend, limit, or discontinue features or the whole service, with notice where reasonable.

13. disclaimer of warranties.

To the fullest extent permitted by law, we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement, and any warranty arising from course of dealing or usage of trade. Some jurisdictions do not allow certain disclaimers, so parts of this section may not apply to you.

14. limitation of liability.

To the fullest extent permitted by law, we and our suppliers will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, goodwill, or business, even if advised of the possibility. Our total liability for all claims relating to cuehq will not exceed the greater of the amounts you paid us in the twelve months before the event giving rise to the claim, or one hundred US dollars ($100). These limits are a fundamental basis of our agreement. Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

15. indemnification.

You will defend, indemnify, and hold us harmless from any claims, losses, liabilities, and expenses (including reasonable legal fees) arising from Your Content, anything you publish, your use of cuehq, your violation of these Terms or any platform’s rules, or your violation of any law or third-party right.

16. suspension and termination.

We may suspend or terminate your access at any time if you breach these Terms, fail to pay, use cuehq unlawfully or abusively, or create risk for us or others. You may stop using cuehq at any time. On termination, your right to use cuehq ends; sections that by their nature should survive (including ownership, disclaimers, liability limits, indemnification, and dispute terms) survive.

17. changes to these terms.

We may update these Terms. If we make material changes, we will give reasonable notice (for example, by email or in-product). Changes take effect on the date stated, and continuing to use cuehq after that date means you accept the updated Terms.

18. governing law and disputes.

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-laws rules.

Informal resolution first. Before filing anything, you agree to contact us at legal@cuehq.social and try to resolve the dispute informally for at least 30 days.

Arbitration and class waiver. Except for the carve-outs below, any dispute that is not resolved informally will be settled by binding individual arbitration administered by the American Arbitration Association (AAA) under its rules, seated in Miami-Dade County, Florida. You and we waive any right to a jury trial and to participate in a class, collective, or representative action. Carve-outs: either party may bring a claim in small-claims court, and either party may seek injunctive relief in court to protect intellectual property or stop misuse. You may opt out of this arbitration and class-waiver section by emailing legal@cuehq.social within 30 days of first accepting these Terms; opting out does not affect the rest of the Terms. If the class waiver is found unenforceable for a particular claim, that claim proceeds in court and the rest of this section still applies.

19. general.

These Terms, with the policies they reference, are the entire agreement between you and us about cuehq and replace any prior agreement on the subject. If any part is found unenforceable, the rest stays in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. We are not liable for delays or failures caused by events beyond our reasonable control. Notices to you may be sent to your account email; notices to us go to legal@cuehq.social.

20. contact.

Questions about these Terms: legal@cuehq.social.